I'm on my way to a client this morning and the traffic is moving very, very, very slowly. As I pull up along side a semi-trailer carrying crushed aluminum cans, I can't help but notice that most of the cans are red.
Now, I grew up in the midst of all those rivaling commercials between Coca-Cola and Pepsi, I'm sure most of you will remember them well. It seems they've taken a break from that marketing concept lately but I imagine there is still a healthy ad campaign on both sides to cull market share. Anyhow, back to the cans. As I noticed that most of them were red, I thought to myself that Coke most definitely won the Coke vs. Pepsi Challenge.
If traffic hadn't been so slow I would never have noticed that the majority of the cans were in fact Tecate beer cans. Perusing the surface of the bricks of cans, all I saw was beer and more beer. My thought is that the cans had probably come from all the bars lining the border in Tijuana.
So, I guess the challenge is no longer between Coke and Pepsi....more accurately it would be Soda vs. Beer
Now, I grew up in the midst of all those rivaling commercials between Coca-Cola and Pepsi, I'm sure most of you will remember them well. It seems they've taken a break from that marketing concept lately but I imagine there is still a healthy ad campaign on both sides to cull market share. Anyhow, back to the cans. As I noticed that most of them were red, I thought to myself that Coke most definitely won the Coke vs. Pepsi Challenge.
If traffic hadn't been so slow I would never have noticed that the majority of the cans were in fact Tecate beer cans. Perusing the surface of the bricks of cans, all I saw was beer and more beer. My thought is that the cans had probably come from all the bars lining the border in Tijuana.
So, I guess the challenge is no longer between Coke and Pepsi....more accurately it would be Soda vs. Beer
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